Packaging is more than a protective layer – it is one of the most decisive factors in whether a product is noticed, trusted, and purchased. Yet many companies underestimate how much design, consistency, and usability influence both perception and sales. We develop packaging that communicates your brand values clearly, ensures recognition across your portfolio, and meets the requirements of both retail and e-commerce. From strategy to design to print supervision, our process guarantees packaging that works – visually, functionally, and commercially.
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The buying decision often happens in seconds – at the shelf, in online shops, or on mobile screens. Packaging must capture attention instantly, communicate benefits clearly, and reflect brand identity consistently. If it fails, even the best product risks being overlooked. At the same time, new challenges arise: sustainability requirements, digitalization, multi-channel marketing, and increasing competition. Successful packaging design balances all of these aspects – it protects products, transports the brand promise, and supports long-term positioning in the market.
Many companies face packaging that is outdated, inconsistent across product ranges, or no longer meets today’s consumer expectations. The result: reduced visibility, weaker brand perception, and lost sales opportunities. With our holistic approach, we translate brand strategy into design solutions that are both creative and functional. Our process includes strategic positioning, sustainability aspects, and shelf impact – ensuring your brand not only looks strong but also performs better.
We combine strategic thinking with creative excellence and technical expertise – so packaging strengthens your brand at every level.
Creative concepts and executions that highlight product benefits, strengthen brand identity, and ensure recognition across the range.
Systematic transfer of designs to entire product families, ensuring consistency and efficiency.
In-house artwork, prepress, and print supervision for flawless quality from concept to shelf.
Realistic representations for marketing and sales.
From redesigning entire portfolios to targeted packaging optimizations, our projects demonstrate how strategic design decisions lead to real market success. Whether in food, cosmetics, or lifestyle products – strong packaging elevates the brand and drives measurable results.
Depending on complexity, number of SKUs, and required adaptations, costs can vary widely. Individual designs may start in the mid four-figure range, while extensive product line adaptations can reach the high five-figure range.
A packaging project usually takes 2–4 months. Factors such as number of variants, production processes, or coordination with suppliers may extend the timeline.
3D visualization makes it possible to realistically depict packaging before physical production. This facilitates decision-making, ensures consistent communication, and offers advantages for e-commerce and POS.
For e-commerce, packaging must convince both visually and functionally. Clear product information, high image quality, striking design in the digital shelf, and protection during shipping are crucial.
Test your current packaging design – in a free Packaging Check, we analyze brand consistency, shelf impact, and optimization potential.
Nadine Hartmann
CEO & Partner
Our presentation gives you a clear overview of how packaging design strengthens brands – including practical case studies, strategic approaches, and production know-how. Perfect for internal discussions and decision making.
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