A daily ritual for tomorrow's health – because true balance begins with small steps.
Brands are created at the intersection of science and everyday life. At aperisan, the task was to transform a scientifically based innovation into a contemporary, clearly understandable, and strong brand identity. The goal was to develop a modern corporate identity that would appeal to health-conscious LOHAS as well as silver agers, combining trust, effectiveness, and zeitgeist. At the same time, the central product benefit—strengthening the oral microbiome—had to be clearly positioned. Aperisan's approach, which focuses on balance rather than antibacterial control, needed to be communicated in a way that was understandable, credible, and distinctive.
The starting point was a joint brand workshop in which we worked with the client to lay the strategic foundation for the brand and product development of aperisan. In this process, the brand essence, values, target groups, and differentiating features were clearly defined and refined. Particular attention was paid to aperisan's innovative approach of strengthening the oral microbiome. The aim was to make this approach tangible not only in terms of content, but also emotionally and visually. Building on this, we developed a holistic brand strategy that is consistently applied across all facets of communication: from corporate identity to tone of voice and visual language to content structure. The goal was to visibly and tangibly anchor the innovative character of the brand in every touchpoint. Through an iterative, closely coordinated process, we created a consistent, contemporary brand world that combines scientific depth, trust, and modernity.
The imagery focuses on the consumer and shows the products being used in a natural, authentic lighting atmosphere. It combines innovation, naturalness, and high quality to create a contemporary look that fosters closeness and conveys trust. This makes the brand tangible, modern, calm, and credible at the same time. The entire concept, development, and implementation of the imagery was carried out by echd.
The entire visual identity of aperisan, including all product images, was created in our Future Media department, which specializes in high-quality renderings and contemporary image generation.
Our mission is to rethink dental care. While many oral care products have an antibacterial effect and thus also destroy beneficial bacteria, aperisan focuses on balance rather than combat. We support the power of your natural oral flora and make a reliable contribution to long-term well-being that you can feel.
The packaging design of aperisan is an integral part of brand communication. It combines a minimalist, contemporary design with a clear, understandable communication of the product's benefits. The product benefits are explained in a structured and transparent way: from its microbiome-friendly mode of action and 3-in-1 function to its key ingredients. This allows scientific depth to be experienced directly on the product without overwhelming the consumer. The result is packaging that provides orientation, builds trust, and consistently communicates aperisan's innovative approach to the outside world. High-quality, calm, and clear in its expression.
Our vision is a new form of dental care—one that not only addresses symptoms but also supports the body's natural processes. Because health cannot be thought of in the short term—and true balance begins with the small things.
The website serves as the brand's central information platform and translates aperisan's mission into a clear, user-centered experience. All products are presented in detail, their long-term benefits are explained in an understandable way, and a structured FAQ section provides transparent answers to consumers' most frequently asked questions. The entire website was conceived, designed, and programmed by echd with the aim of providing guidance, building trust, and bringing to life the holistic approach to modern oral health in the context of longevity.
The social media concept for aperisan was also developed by echd. The aim is to achieve a consistent, brand-appropriate presence across all relevant channels. The content draws on the imagery developed in the Future Media department and translates the product benefits into understandable, accessible images and text. This allows complex content to be conveyed precisely without overwhelming the reader: informative, calm, and clearly tailored to the needs of the target group.
Source:
