Is a packaging redesign worthwhile for my brand?

Between the store shelf and the online shop, packaging determines whether your product will be purchased or remain invisible.

Your packaging is often the first point of contact between your brand and buyers. A redesign can significantly increase sales, brand perception, and competitiveness—or cause unnecessary costs if done without a strategy. Here you can find out when a redesign is worthwhile, what risks are involved, and how we ensure that your investment pays off.

Book your free packaging check More about our packaging services

The 4 most common reasons for a redesign – and why they are crucial

A redesign is more than just a visual refresh. It is a strategic move that can fulfill several business objectives:

1
Changed target group
New buyer segments require different design language, messages, and materials.
2
Declining sales figures
Declining performance at the POS or online often indicates outdated design.
3
Repositioning of the brand
Your brand promise has changed—this must be reflected in the packaging.
4
Regulatory or sustainability requirements
Changes in legislation, recyclability, or new materials provide reasons for a relaunch.

Why strong packaging determines success

81
of consumers buy products because of eye-catching packaging
Many consumers reach for products when the packaging immediately catches their eye on the shelf or in their feed—visibility becomes an impulse to buy.
Quelle: BusinessDasher
+30
increase in sales after packaging optimization
Targeted optimizations to structure and design directly contribute to sales, shopping carts, and brand recognition.
Quelle: BusinessDasher
63%
repurchase due to compelling packaging
Those who have a positive experience with handling, look & feel, and usability will choose the same product again next time.
Quelle: BusinessDasher

From strategic concept to production – this is how we proceed

We don't view packaging in isolation, but as part of the overall brand strategy. This means: Analysis of the market, competition, and target group Development of clear packaging positioning Design that works at the POS and online Alignment with brand values and story Production support and quality control The result: packaging that not only looks good, but sells.

Our solutions for successful packaging redesign

We combine strategic brand management with creative packaging design. Our approach: functional, emotional, and sustainable — for packaging that sells and sticks in the memory.

More about our packaging services

Packaging design

Creative concepts and executions that highlight product benefits, strengthen brand identity, and ensure recognition across the range.

Adaptation & rollout

Systematic transfer of designs to entire product families, ensuring consistency and efficiency.

Production support & artwork

In-house artwork, prepress, and print supervision for flawless quality from concept to shelf.

3D visualization & mock-ups

Realistic representations for marketing and sales.