A good strategy defines clear goals, target audiences, channels, and content formats. It connects brand values with relevant content, is data-driven, and continuously adapts to developments and trends.
Many companies post based on gut feeling or get lost in fleeting trends. The result: inconsistent feeds, interchangeable content, and no clear brand perception. Yet social media is one of the most important channels to shape brands, activate target audiences, and build lasting relationships. We help you make your brand values visible – through visual language, clear storytelling, and platform strategies that fit your business. Our team develops content with you that strengthens your community and gives your brand an unmistakable face.
[Book your Social Media Check nowSocial media is no longer optional – it’s where your audiences live every day. First impressions, purchase impulses, and long-term customer relationships are shaped here. But in many companies, social media is handled purely operationally: without strategy, without visual cohesion, without true brand leadership. This leads to feeds that look interchangeable, content that fizzles out, and missed opportunities to build loyalty. At the same time, user expectations are rising: they want authenticity, clarity, and true value – on Instagram just as much as on LinkedIn. We help you present your brand in social media as it really is – unique, relevant, and strategically managed. Instead of one-size-fits-all content calendars, we create concepts that convince both visually and in substance – and that have a lasting impact.
Many companies struggle with irregular content production, a lack of thematic focus, and low visibility. On top of that, platform algorithms only reward reach when content is relevant, consistent, and visually strong. We use an approach that translates brand values into clear formats and makes content production efficient — including editorial planning, template development, and performance analysis. That’s how social media delivers lasting brand impact.
We combine strategic brand management with creative content and data-driven planning – for social media presences that drive both reach and brand loyalty.
We develop clear messages, target group focus, and content formats – tailored to your brand identity.
Design, storytelling, and imagery that create recognition and leverage each platform effectively.
Structured planning and automated processes for efficient implementation.
For teams that want to professionalize their social media in-house – including guidelines, templates, and content ideas.
A good strategy defines clear goals, target audiences, channels, and content formats. It connects brand values with relevant content, is data-driven, and continuously adapts to developments and trends.
Frequency depends on platform, audience, and content strategy. As a rule of thumb: quality over quantity. Regularity is more important than daily posts, as long as content remains relevant and brand-consistent.
The choice depends on target audiences and communication goals. LinkedIn is ideal for B2B, Instagram and TikTok for visual storytelling, Pinterest for inspiration, and YouTube for long-form content. A focused selection is more effective than trying to be everywhere.
Success is measured using KPIs: reach, engagement, follower growth, leads, or conversions. Additionally, qualitative factors such as brand perception and customer feedback provide valuable insights.
That depends on resources and goals. In-house management offers proximity to the brand, while external agencies bring expertise, creativity, and efficiency. Often, a combination of both is the best solution.
Test your current social media presence – in a free check, we analyze your content, design, and opportunities for stronger brand leadership.
Ramona Fischer
Art Director
Our presentation gives you a compact overview of how to successfully position your brand on social media – including cases, methods, and content strategies. Ideal to share with your team or decision makers.
Download Social Media Presentation