Branding that leaves a lasting impression.

From brand strategy to corporate design, we develop identities that excite customers, inspire employees, and stand out in the market.

Many companies invest in advertising before they have clarified their brand fundamentals – with the result that messages fall flat and visual appearances remain interchangeable. As an experienced branding agency, we combine strategy, design, and brand building to create brands that remain relevant for years to come. Whether rebranding, brand development, or brand refresh – we bring your brand to life and make it stand out from the competition.

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Why brands without clear branding lose their impact

A logo alone does not make a good brand. Strong brands are created when positioning, visual identity, and tone of voice are perfectly aligned. Companies that take a strategic approach to this gain trust more quickly, generate more sales, and create an emotional connection with their target audience. We develop branding that is consistent across all channels—from business cards to websites, from social media to product packaging. We help companies define their brand values, develop a distinctive positioning, and create a design system that works. We combine strategic thinking with excellent design – for brands that not only want to feel good, but also want to be successful.

The biggest branding challenges – and how we solve them

Many brands struggle with a lack of recognition, outdated brand images, or inconsistent communication. The problem: without a clear brand strategy, marketing measures become scattered and lose their impact. Our approach: We start with a thorough brand analysis, redefine the brand identity, and translate it into a consistent design and communication system. The result is a brand presence that provides orientation both internally and externally—and makes every marketing budget more effective.

90%
Say that loyalty to a brand is a deciding factor in making a purchase.
The overwhelming majority of consumers say that their loyalty to a brand is crucial to their purchasing decisions.
Quelle: Linearity (2023)
59%
Prefer to purchase new products from familiar brands
Customers prefer to buy from brands they trust – strong branding therefore significantly increases the likelihood of purchase.
Quelle: Linearity (2023)
+23%
Increased sales through consistent brand presentation
Companies that present their brand consistently across all channels increase their sales by up to 23% on average.
Quelle: Linearity (2023)

Branding with depth – from brand analysis to brand experience

We have over 45 years of experience in brand development and take a holistic, strategic, and creative approach. Our goal is to create brands that stick in people's minds and hearts—across all channels. We support medium-sized companies from strategic brand positioning to visual implementation.

Brand strategy & positioning

Together, we define your positioning, target groups, and brand identity—as a strategic basis for all further measures.

Corporate Design & Brand Guidelines

We develop a visual language that creates recognition – from logos to business stationery.

Rebranding & Brand Refresh

We modernize existing brands without compromising their DNA.

Workshops & Consulting

Intensive sessions in which we identify opportunities, develop solutions, and empower you to consistently develop your brand.

Frequently asked questions about branding

Corporate design includes all visual elements of a brand: logo, colors, typography, imagery, icons, layouts, and design guidelines. It ensures that a brand appears recognizable and consistent across all media.

Depending on scope, a rebranding usually takes between 3 and 6 months. More complex projects involving workshops, extensive analysis, and rollout phases may take longer. Close collaboration between the agency and the company is key.

Costs vary depending on project scope. Smaller adjustments may start in the low five-figure range, while comprehensive rebrandings including strategy, design systems, and rollout can reach the mid five-figure range.

A rebranding is worthwhile if the current brand image no longer reflects company values, competitors appear stronger, or new target groups need to be addressed. A strong rebranding enhances brand perception, differentiation, and market position.

Success is measured using qualitative and quantitative criteria: brand awareness, recognition, employee identification, customer satisfaction, as well as KPIs such as reach, conversions, or revenue growth.

Ready to strengthen your brand?

Let's take the first step together: In a free brand check, we will assess how your brand image is currently perceived and what potential it has.

Paul Valentiner
CCO & Creative Director

All insights regarding branding at a glance

Our branding presentation combines strategy, design, and best practices—perfect for sharing with management or the marketing team.

Download branding presentation now