We supported the well known family brand Dentinox in realigning and modernizing its brand identity.
Dentinox is the global market leader with its teething gel in 33 countries. A classic product that we all know, that we grew up with and that we ourselves use on our children today. The challenge was not simply to modernize the overall image, but also to sharpen the brand profile and expand the product portfolio: the Dentinox® Gel care product was added to the teething range. Other products outside the dentition range were integrated into the brand family.
The new brand identity was developed together with the customer in an intensive brand positioning workshop. It quickly became clear that in future Dentinox should position itself as a “solution provider for families”. The new, modernized brand and packaging design underlines Dentinox's expertise and experience. In order to appeal to the target group of young parents on an emotional level, we developed an individual illustration for each product.
In the course of the logo relaunch, Dentinox's entire brand communication was also overhauled. While there was previously double branding on the packaging, the branding is now clear, consistent, modern and appealing. The new brand typography not only emphasizes the medical expertise, but also serves the emotional dimension through the thick typeface and the rounded shape of the brand image.
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After
It was important to us to develop images that show warm, trusting family moments. When the baby has settled down thanks to the Dentinox products and the mother has a chance to relax.
The emotional appeal is reflected in several places in the new packaging design of Dentinox products: the striking wave in the packaging architecture emphasizes recognition and independence on the shelf.
Before
After
Before
After
The new communication concept visually emphasizes the carefree family moments that are finally possible thanks to Dentinox. The word “finally” underlines the verbal concept that runs through all B2B and B2C communications.
The new communication concept visually emphasizes the carefree family moments that are finally possible thanks to Dentinox. The word “finally” underlines the verbal concept that runs through all B2B and B2C communications.
As part of the new direction, we also redesigned and implemented the website for Dentinox. We not only created appealing renderings of all the newly designed Dentinox products, but also wrote the texts for the guide section. Here, young parents can find answers to many questions about the new addition to the family and the associated challenges.
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