We develop desirability at the point of sale for various Rossmann beauty brands
We regularly create designs for trendy limited editions or new products for various Rossmann own brands in their beauty range. The aim here is to stand out from the standard products and on the shelf. Nevertheless, the brand affiliation must of course be recognizable. With projects like this, the exciting question is always: which elements must be retained and where can we break the mold?
Particularly in the beauty sector, it is important to arouse desire at the shelf through packaging. Be it through super-aesthetic imagery, cosmetic typography or the latest trends that are picked up on and reinterpreted for the package. Of course, this applies all the more to limited editions, which are usually only available for a short time. The aim is always to optimally address the young target group at the PoS - this is the only way to make the product a success. Translated with DeepL.com (free version)
We regularly design selected products for ISANA. The brand stands for affordable quality and well-being – confirmed by independent tests like Öko-Test. With trend-savvy limited editions, ISANA consistently strikes a chord with consumers.
We regularly design selected products for Alterra – from active skincare to limited editions. The brand stands for certified organic quality, natural ingredients, and proven skin compatibility – free from synthetic additives.
We had the pleasure of designing care products for Fusswohl – a brand focused on high-quality foot care that supports daily routines, promotes well-being, and meets the specific needs of feet that carry us through life.
