The traditional German family business TITANIA® Fabrik GmbH is one of Europe's largest manufacturers of body care products for the whole family.
Both the image and the external presentation of Titania Fabrik GmbH were getting on in years. In addition to an inconsistent product segmentation and “factory-look” imagery, the bright product colors were no longer in tune with the times. The packaging was also overloaded and therefore not very appealing to end consumers.
We have developed a brand concept for Titania and thus strengthened the visibility of the brand. A gentle facelift, an optimized product range structure, the choice of new fonts and an appealing packaging design in modern, trendy colors allow Titania to shine in new splendor. With the new claim, Titania clearly communicates to the outside world what the brand stands for and thus enables identification with the end customers. Elements for which the brand has been known to date (e.g. Made in Germany) have been taken into account and optimized.
The previous Titania logo had micro-typographical errors. To ensure visual harmony, the spacing within the new logo is now based on the stroke width of the letters. By dispensing with a background area, the word mark is given more white space, more room on the various packaging shapes and consequently has a higher quality appearance. The new claim “For a beautiful life” designed by us is now flush with the word mark.
Before
After
The former factory look, complete with production images, gives way to a new visual world that focuses on the end consumer.
The previous very loud, garish and unnatural colors have been replaced by a new color scheme in four neutral, modern trend colors. These not only radiate high quality, but also have a much more cosmetic effect.
Before
After
The “Made in Germany” quality seal, which now also appears on the packaging independently of the brand, is an integral part of the packaging communication.
As part of the realignment of the Titania brand and the associated packaging relaunch, we also restructured and redesigned the website. From now on, the user-friendly CMS will make it easier to continuously update the website with new content.
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