More about our branding services

How to successfully relaunch your brand with a new corporate design.

A relaunch is more than a new logo. It clarifies who you are, turns strategy into a living design system and makes your brand relevant, recognisable and trusted again.

Successful relaunches follow a clear sequence: diagnose the status quo, sharpen positioning and messaging, then translate them into a consistent visual identity – logo, colour, typography, layout, motion and imagery. We align leadership early, run fast validation loops and prepare the rollout with guidelines, templates and training so the new brand lands across every touchpoint. With echd you get strategy and creation under one roof. Our approach reduces risk (pilot launches, A/B and pre-tests), speeds up adoption inside the company and creates a design system that scales from packaging and print to website, social and sales. The result: more clarity, stronger recognition and a brand that audiences – and teams – stand behind.

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The 5 success factors of a brand relaunch

A successful relaunch is based on clear analysis, differentiated positioning, and consistent brand management.

1
Define the brand identity
What values and messages should be conveyed?
2
Understand the target groups
Who are the relevant customers and what do they expect in terms of visuals and content?
3
Think of corporate design as a system
From the logo and color scheme to digital touchpoints.
4
Ensure internal implementation
Guidelines, training, and rollout plan.
5
Emotionally anchor your brand story
so that it is not only seen, but experienced.

Effect of a well-thought-out corporate design

90%
Say that loyalty to a brand is a deciding factor in making a purchase.
The overwhelming majority of consumers say that their loyalty to a brand is crucial to their purchasing decisions.
Quelle: Linearity (2023)
59%
Prefer to purchase new products from familiar brands
Customers prefer to buy from brands they trust – strong branding therefore significantly increases the likelihood of purchase.
Quelle: Linearity (2023)
+23%
Increased sales through consistent brand presentation
Companies that present their brand consistently across all channels increase their sales by up to 23% on average.
Quelle: Linearity (2023)

From analysis to strong brand implementation

At echd, we combine strategic brand development with excellent design. We analyze markets, target groups, and competitors, formulate a concise brand positioning, and use this to develop a corporate design that is visually and substantively compelling. Our designs never arise in a vacuum, but rather from a clear brand strategy—so that every color, every shape, and every image becomes part of a strong, tangible brand world.

Our services for a successful brand relaunch

We combine over 45 years of experience in brand development with a holistic, strategic-creative approach. Our goal: to create brands that anchor themselves in people's minds and hearts – across all channels. We support medium-sized companies from strategic brand positioning to visual implementation.

More about our branding services

Brand strategy & positioning

We work with you to define your positioning, target groups, and brand essence—as a strategic basis for all further measures.

Corporate Design & Brand Guidelines

We develop a visual language that creates recognition—from logos to business stationery.

Rebranding & Brand Refresh

We modernize existing brands without compromising their DNA.

Workshops & Consulting

Intensive sessions in which we identify opportunities, develop solutions, and empower you to consistently develop your brand.

Ready to strengthen your brand?

Let's take the first step together: With a free brand check, we'll assess how your brand image is perceived today—and what potential it has.

Paul Valentiner
CCO & Creative Director