Our agency

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Der echd Jutebeutel in frontaler Ansicht auf einer grauen Treppe
Die Geschäftsführer Max Wenzel, Paul Valentiner und Nadine Hartmann begutachten Designlayouts

We support companies in identifying the USP of their brands and products, boldly communicating it to the outside world, and consistently bringing it to life for their target audience. Our vision is to create and support brands that remain true to themselves while continuing to evolve—and thus maintain their relevance in the long term in a dynamic world.

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We believe that brands are much more than logos or packaging. They are ideas, emotions, and experiences in people's minds. Our motivation is to make these ideas clear, consistent, and come alive. So that brands remain memorable rather than interchangeable.

Our journal

All news
news / 9/2/2025

New positioning, clear vision

Brands that are forgotten may have never truly existed.

Because what remains is not the logo or the packaging – it’s the feeling a brand leaves in people’s minds. Today, it’s no longer enough to simply look good. To stand out, brands need more than design: brands need to come alive.

Since 1977, we at echd have been shaping brands that go beyond aesthetics. Brands with character, clarity, and consistency – experienced at every touchpoint, whether on packaging, in a social post, or a product shot.
It’s not about loud colors or big words, but about a clear profile, consistent communication, and a deep understanding of how brands truly resonate.

In markets where products are becoming more and more alike, it’s not features or visuals that decide – it’s the feeling that remains. Only those who touch people emotionally will stay in their minds. That is our ambition: to make brands so alive that they transform into true experiences.

Where brands come alive.
We believe that brands are more than logos or packaging. They are perceptions, emotions, and stories in people’s minds – and we make sure they get there.

Want to know how clear, consistent, and truly alive your brand feels right now?
Book one of our free 30-minute checks – for Brand, Packaging, Product Shots, or Social Media.
No pitch, no fluff – just honest feedback and fresh impulses.

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German Brand Award - echd - Chantré news / 6/30/2025

Auszeichnung für Chantré - echd gewinnt German Brand Award

Für den Relaunch des Klassikers Chantré Weinbrand und Launch von Chantré Crème wurde echd jetzt mit dem renommierten German Brand Award in der Kategorie „Excellence in Brand Strategy and Creation – Brand Design : Packaging“ ausgezeichnet.Die Jury über Chantré:Das umfassende Redesign der deutschen Spirituosenmarke Chantré überzeugt durch die gelungene Balance aus Tradition und Moderne. Mit einer klaren gestalterischen Strategie wurde der klassische Look der Marke verjüngt und mit einer eleganten, reduzierten Ästhetik angereichert. Die geschwungene Form des Etiketts und die hochwertige Haptik betonen die Markenwerte harmonisch. Gleichzeitig eröffnet die Erweiterung des Produktportfolios mit gezielter Ansprache neuer Zielgruppen eine frische Perspektive für die Marke. Ein inspirierendes Beispiel für exzellentes Packaging-Design.In diesem Jahr gab es so viele Einreichungen wie noch nie zuvor: insgesamt 1.500 aus über 11 Ländern.

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A shared vision

It gives us great pleasure to be able to share our ambition and enthusiasm with these versatile partners. These include, among others:

Schaebens logo schwarz
Schrader logo schwarz
Knaerzje logo schwarz
Echd cv logo schwarz
Chantre logo schwarz
Echd logo onon schwarz
Sk gaming logo schwarz
Rossmann logo schwarz
Young hearts logo
Dhu logo schwarz
Dentinox logo schwarz
Rbw logo
All work references

Our solutions

in focus

Today, brands need more than just good design. They need to reach people, trigger emotions, and have a consistent impact across all channels. With our focus areas, we achieve exactly that: solutions that go far beyond traditional agency services and make brands visible, tangible, and experiential in the everyday lives of their customers.

Branding

Strong corporate branding is the foundation of every brand. With a clear strategy, positioning, and unambiguous communication concept, we create identities that stick in people's minds. From logos and color schemes to brand manuals, we ensure a look and feel that is authentic and consistently convincing.

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Packaging

Packaging is the first brand experience at the point of sale. We design packaging that stands out, instils credibility, and influences purchasing decisions – from sustainable materials to special editions. Design, function, and strategy are seamlessly integrated in our work.

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Future Media

We use 3D visualizations, animations, and AI to bring products to life—for e-commerce, social media, and POS. This makes your brand not only visible, but tangible. We combine the latest technologies with creative expertise to create experiences that attract attention and influence purchasing decisions.

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Social Media

Social media is one of the most powerful channels for bringing brands to life. We develop content strategies, designs, and formats that combine reach with relevance—and consistently anchor your brand in people's minds.

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3D visualization makes it possible to realistically depict packaging before physical production. This facilitates decision-making, ensures consistent communication, and offers advantages for e-commerce and POS.

For e-commerce, packaging must convince both visually and functionally. Clear product information, high image quality, striking design in the digital shelf, and protection during shipping are crucial.

3D visualizations are ideal for presenting products realistically, in multiple variations, and across different scenarios. They provide flexibility, high quality, and are perfect for marketing, e-commerce, presentations, and trade fairs.

Hey, wanna get acquainted?

Select a date when we can meet and discuss your brand.