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We are delighted to have impressed the high-caliber jury of the German Brand Awards 2024 with our Schaebens packaging relaunch! Schaebens and echd were honored in the discipline “Excellence in Brand Strategy and Creation - Packaging”. The German Brand Award is THE award for successful brand management in Germany, judged by an interdisciplinary panel of experts from brand management and brand science. It discovers, presents and honors unique brands and brand makers.


Many thanks to Johanna Botzem and Sarah Goldschmidt for their trust in our work and the great collaboration on this project!

Time to party! 🎉🥂

You can find the whole case study here

Under the motto “Unleash your creativity”, the Forward Festival recently brought together the creative and design community in Amsterdam. Who was there? echd of course!

Our colleagues Ramona, Anna and Maxi were inspired and share their highlights and biggest learnings with you below:

✨ Dutch 3D illustrator Eva Cremers made a lasting impression on us with her talk, making it clear how important it is to make time for your passions. If logo design is not your thing, there is little point in forcing it. Instead, you should focus on what really excites you. Because passionate work leads to excellence, and the right clients will follow.

🤖 London-based design agency Builders Club brought another important topic to the stage: the integration of AI into creative workflows. Instead of seeing AI as a replacement or a threat, we should see it much more as an extension that supports and simplifies our work. Incorporating AI can lead to more efficient processes and create new creative opportunities.

💞 Another highlight was the comparison of client-agency relationships with the dating world of w+k Amsterdam. This presentation was not only humorous, but also insightful. Just like dating, building a successful client relationship is ultimately about mastering the competition, a phase of knowing

Photo Credit: Alex Heuvink | Forward Festival