Our agency

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Der echd Jutebeutel in frontaler Ansicht auf einer grauen Treppe
Die Geschäftsführer Max Wenzel, Paul Valentiner und Nadine Hartmann begutachten Designlayouts

As a creative brand and packaging agency, we not only make brands look great, but also ensure that they remain true to themselves. This is the only way we can guarantee authenticity, originality and, consequently, the desired identification.

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We get to the bottom of the brand and create authentic experiences

Our journal

All news
news / 11/21/2024

Looking to the future: Management changes at echd

Since November, there has been a change in the management at echd: Max and Lisa Wenzel have both decided to take a new direction and step down from the management of the agency. We would like to thank them both for seven years of passion, creativity and strategic development that have made echd what it is today.

Our success story will continue - with Nadine Hartmann, who will continue to lead the agency as Managing Director, and Paul Valentiner, who has been part of the management team since July 2024. Together, they have ambitious plans for the future:
➡ Expanding our offering beyond packaging
➡ The expansion of our “Future Media” department

We are particularly proud of what we have achieved together recently, such as the realignment of Dentinox, the modernization of the Chantré brand and our success at the German Design Award.

One thing remains clear to us: change is an opportunity to continue to grow. We look forward to writing the next chapters together with you and our great customers!

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news / 6/13/2024

We won! German Brand Award 2024

We are delighted to have impressed the high-caliber jury of the German Brand Awards 2024 with our Schaebens packaging relaunch! Schaebens and echd were honored in the discipline “Excellence in Brand Strategy and Creation - Packaging”. The German Brand Award is THE award for successful brand management in Germany, judged by an interdisciplinary panel of experts from brand management and brand science. It discovers, presents and honors unique brands and brand makers.

Many thanks to Johanna Botzem and Sarah Goldschmidt for their trust in our work and the great collaboration on this project!

Time to party! 🎉🥂

You can find the whole case study here

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A shared vision

It gives us great pleasure to be able to share our ambition and enthusiasm with these versatile partners. These include, among others:

Our services

We think holistically and thus lead brands to success - from strategic consulting and innovative design solutions to high-impact communication.

  • Brand Strategy
    • Brand analysis
    • Brand hierarchy
    • Brand identity
  • Brand positioning
    • Consumer trends and market dynamics
    • Competition and target group analysis
    • Strategic opportunities
  • Communications strategy
    • Benefits
    • Communication goals
    • Key Messages
  • Packaging Strategy
    • Product development
    • Cost reduction
    • Sustainable packaging
  • Workshops
    • Brand & positioning workshop
    • Campaigning workshops
    • Website workshop
  • Corporate Design
    • Naming & logo design
    • Corporate fonts, colors & imagery
    • Brand manual
  • Packaging
    • Packaging design
    • Adaptation to the product range
    • Special equipment
  • Print
    • Office equipment
    • Annual reports
    • Flyers & Posters
  • Website & email marketing
    • Website design
    • Frontend & backend development
    • Email templating
  • Campaigning
    • Campagne concept
    • Print ads
    • Digitale ads
  • Presentation design
    • Concept & storytelling
    • Powerpoint & Google templates
    • Company presentation
  • Final Artwork
    • Final Artwork editing
    • Pre-press stage
    • Supervision of production process
  • Photo & video editing
    • Photo Shooting
    • Photo retouching
    • Video editing & animation
  • (Digital) Shelf Marketing
    • Shelf simulation
    • Sales-promoting POS solutions
    • Product presentation for online stores
  • Future Media
    • 3D model
    • 3D simulation
    • 3D animation
    • A.I. creation