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Der echd Jutebeutel in frontaler Ansicht auf einer grauen Treppe
Die Geschäftsführer Max Wenzel, Paul Valentiner und Nadine Hartmann begutachten Designlayouts

As a creative brand and packaging agency, we not only make brands look great, but also ensure that they remain true to themselves. This is the only way we can guarantee authenticity, originality and, consequently, the desired identification.

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We get to the bottom of the brand and create authentic experiences

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news / 6/10/2025

Recap: epda 2024 (Bordeaux)

Bordeaux, April 18, 2024

Bonjour! Last week, our CCO & Managing Partner Max and our Creative Director Paul traveled to the sunny southwest of France for the epda congress. They brought with them a presentation on “Fighting food waste - How purpose creates value”, as they took over the stage as speakers together with Knärzje founder Dan Anthes.

Under the motto “Thrive. Don't just survive!”, the program included exciting expert presentations, plenty of networking and, of course, wine tasting with design colleagues from all over Europe. And all of this in a beautiful, inspiring location.

With these 3 learnings, we boarded the plane back to Frankfurt:

1. A.I. is both a curse and a blessing

We have to take our customers by the hand and show them how we can use A.I. to add value to the resulting work. It becomes dangerous when clients use A.I. tools to develop their own designs without taking marketing strategy and buyer behavior into account.

2. pitches damage the agencies and the brand

Poorly paid pitches mean that agencies cannot afford to put their A-teams on projects. European agencies need to come together to find a sustainable solution for agencies AND clients.

3. wine from Bordeaux is simply ... a pleasure!

You can find more impressions of our epda trip on Instagram. Check out this Reel!

What is the epda?

The European Brand & Packaging Design Association (epda) offers its members a platform for networking and exchanging knowledge on trends and packaging design at European level.

www.epda-design.com


Foto Credit: Autan Blanc

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news / 4/7/2025

echd relaunches third Chantré product

Following the successful relaunch of the classic Chantré Weinbrand and the new product launch of Chantré Crème, echd has now also successfully revamped Chantré Cuvée Rouge, the third product in the range. With a gentle facelift and a slight modernization of all elements, the fruity spirit presents itself more elegantly than ever before. Chantré Cuvée Rouge not only rounds off the brand portfolio in terms of taste, but the three products now also fit together perfectly visually. Chantré Cuvée Rouge is distilled from 100 percent red wine and harmoniously combines the typical softness of Chantré with the full, fruity taste of selected red grapes. Soft like brandy - fruity like red wine: Chantré Rouge is the ideal spirit for aromatic long drinks and sparkling aperitif recipes.

For the relaunch of Chantré Weinbrand and the product launch of Chantré Crème, echd received the prestigious German Design Award just this year.

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A shared vision

It gives us great pleasure to be able to share our ambition and enthusiasm with these versatile partners. These include, among others:

Our services

We think holistically and thus lead brands to success - from strategic consulting and innovative design solutions to high-impact communication.

  • Brand Strategy
    • Brand analysis
    • Brand hierarchy
    • Brand identity
  • Brand positioning
    • Consumer trends and market dynamics
    • Competition and target group analysis
    • Strategic opportunities
  • Communications strategy
    • Benefits
    • Communication goals
    • Key Messages
  • Packaging Strategy
    • Product development
    • Cost reduction
    • Sustainable packaging
  • Workshops
    • Brand & positioning workshop
    • Campaigning workshops
    • Website workshop
  • Social Media
    • Social Media Workshop
    • Content planning
    • Visual Content Strategy
  • Corporate Design
    • Naming & logo design
    • Corporate fonts, colors & imagery
    • Brand manual
  • Packaging
    • Packaging design
    • Adaptation to the product range
    • Special equipment
  • Print
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    • Annual reports
    • Flyers & Posters
  • Website & email marketing
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    • Frontend & backend development
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  • Campaigning
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    • Print ads
    • Digitale ads
  • Presentation design
    • Concept & storytelling
    • Powerpoint & Google templates
    • Company presentation
  • Social Media
    • Content Creation
    • Motion Design / Animationen
    • Social Media Design Templates
  • Final Artwork
    • Final Artwork editing
    • Pre-press stage
    • Supervision of production process
  • Photo & video editing
    • Photo Shooting
    • Photo retouching
    • Video editing & animation
  • (Digital) Shelf Marketing
    • Shelf simulation
    • Sales-promoting POS solutions
    • Product presentation for online stores
  • Future Media
    • 3D model
    • 3D simulation
    • 3D animation
    • A.I. creation