Our agency

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Der echd Jutebeutel in frontaler Ansicht auf einer grauen Treppe
Die Geschäftsführer Max Wenzel, Paul Valentiner und Nadine Hartmann begutachten Designlayouts

We support companies in identifying the USP of their brands and products, boldly communicating it to the outside world, and consistently bringing it to life for their target audience. Our vision is to create and support brands that remain true to themselves while continuing to evolve—and thus maintain their relevance in the long term in a dynamic world.

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We believe that brands are much more than logos or packaging. They are ideas, emotions, and experiences in people's minds. Our motivation is to make these ideas clear, consistent, and come alive. So that brands remain memorable rather than interchangeable.

Our journal

All news
New positioning, clear vision
02.09.2025

New positioning, clear vision
Auszeichnung für Chantré - echd gewinnt German Brand Award
30.06.2025

Auszeichnung für Chantré - echd gewinnt German Brand Award

Our solutions

in focus

Today, brands need more than just good design. They need to reach people, trigger emotions, and have a consistent impact across all channels. With our focus areas, we achieve exactly that: solutions that go far beyond traditional agency services and make brands visible, tangible, and experiential in the everyday lives of their customers.

Branding

Strong corporate branding is the foundation of every brand. With a clear strategy, positioning, and unambiguous communication concept, we create identities that stick in people's minds. From logos and color schemes to brand manuals, we ensure a look and feel that is authentic and consistently convincing.

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Packaging

Packaging is the first brand experience at the point of sale. We design packaging that stands out, instils credibility, and influences purchasing decisions – from sustainable materials to special editions. Design, function, and strategy are seamlessly integrated in our work.

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Future Media

We use 3D visualizations, animations, and AI to bring products to life—for e-commerce, social media, and POS. This makes your brand not only visible, but tangible. We combine the latest technologies with creative expertise to create experiences that attract attention and influence purchasing decisions.

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Social Media

Social media is one of the most powerful channels for bringing brands to life. We develop content strategies, designs, and formats that combine reach with relevance—and consistently anchor your brand in people's minds.

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A shared vision

It gives us great pleasure to be able to share our ambition and enthusiasm with these versatile partners. These include, among others:

Schaebens logo schwarz
Schrader logo schwarz
Knaerzje logo schwarz
Echd cv logo schwarz
Chantre logo schwarz
Echd logo onon schwarz
Sk gaming logo schwarz
Rossmann logo schwarz
Young hearts logo
Dhu logo schwarz
Dentinox logo schwarz
Rbw logo
All work references

Our articles

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Brands are alive and that’s exactly what we write about. In our LinkedIn articles, we share insights from more than 45 years of brand experience: from bold positioning and packaging trends to future media. We show why strong brands are more than just design and how companies can grow with clarity, consistency, and creativity. Here you’ll find selected posts that inspire, challenge, and spark ideas – for brands that want to be more than just interchangeable products.

Stop provocing, start positioning.
Stop provocing, start positioning.
Stop provocing, start positioning.
Stop provocing, start positioning.
Stop provocing, start positioning.
Stop provocing, start positioning.
Stop provocing, start positioning.
Paul Paul Valentiner
18.09.2025
#BrandStrategy #Differentiation #BrandPositioning #MarketingStrategy #BoldBrands #BrandingInspiration #AliveBrands #CreativeBranding #BuildYourBrand #DesignThatStandsOut
Create once. Reuse forever.
Nils Nils Pletschke
16.09.2025
#PackagingDesign #3DVisualization #Ecommerce #BrandExperience #FMCG
Aus Klicks wird keine Marke.
Ramona Ramona Fischer
16.09.2025
Positioning isn’t dead. It’s just been forgotten.
Positioning isn’t dead. It’s just been forgotten.
Positioning isn’t dead. It’s just been forgotten.
Positioning isn’t dead. It’s just been forgotten.
Positioning isn’t dead. It’s just been forgotten.
Positioning isn’t dead. It’s just been forgotten.
Positioning isn’t dead. It’s just been forgotten.
Paul Paul Valentiner
15.09.2025
#Branding #MarketingStrategy #BusinessGrowth #ContentStrategy #BrandDevelopment

3D visualization makes it possible to realistically depict packaging before physical production. This facilitates decision-making, ensures consistent communication, and offers advantages for e-commerce and POS.

For e-commerce, packaging must convince both visually and functionally. Clear product information, high image quality, striking design in the digital shelf, and protection during shipping are crucial.

3D visualizations are ideal for presenting products realistically, in multiple variations, and across different scenarios. They provide flexibility, high quality, and are perfect for marketing, e-commerce, presentations, and trade fairs.

Hey, wanna get acquainted?

Select a date when we can meet and discuss your brand.