For our client Schrader, we ensured clear communication and modern packaging with authentic brand communication.

Project
  • Schrader
Services
  • Brand positioning
  • Corporate Design
  • Packaging
  • Future Media

The character of a brand

Challenge

When introducing a new brand, it is important to work out the positioning and thus the brand identity very precisely. Authentic brand communication is the best way to achieve this. For Schrader, we defined the character of the brand in order to position the brand on this basis and make it attractive to its target groups. Taking trends such as sustainability and individualization into account is a fundamental component for a successful market launch.

Approach

The first step was to define the brand purpose: Schrader wants its care products to preserve the beauty of the furniture for as long as possible. This corresponds to values such as sustainability, naturalness and reliability. The subsequent creation of the new packaging design was a logical consequence of the previously developed brand positioning. At the heart of the brand design was a strong storytelling with elements such as the carpenters' guild symbol and the subline “Made in Germany”