With the launch of a new technology own brand, Müller is underlining its positioning as a particularly diverse drugstore.
Müller's own-brand range is to be supplemented by a new brand in the technology sector. LEDs and batteries are to be offered under this brand. The challenge was the comprehensive development of a technically competent brand and product appearance, including a short, concise name that also presents itself well as a brand, authentically conveys its values and is convincing on the shelf. In addition, the brand needed to work across many product groups and on a wide variety of packaging formats.
For the launch of the new technology brand, we developed a suitable naming and a design concept that clearly and concisely conveys high technical quality through its independent design language. By creating a clear hierarchy of information, the large presentation of the products and their main features, we ensured that the customer is not only able to find their way around the shelves, but also on the packaging. In addition, the colorful brand bracket sets Müller's own brand apart from the competition.
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