6/13/2024

We won! German Brand Award 2024

We are delighted to have impressed the high-caliber jury of the German Brand Awards 2024 with our Schaebens packaging relaunch! Schaebens and echd were honored in the discipline “Excellence in Brand Strategy and Creation - Packaging”. The German Brand Award is THE award for successful brand management in Germany, judged by an interdisciplinary panel of experts from brand management and brand science. It discovers, presents and honors unique brands and brand makers.

Many thanks to Johanna Botzem and Sarah Goldschmidt for their trust in our work and the great collaboration on this project!

Time to party! 🎉🥂

You can find the whole case study here

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German Brand Award - echd - Chantré news / 6/30/2025

Auszeichnung für Chantré - echd gewinnt German Brand Award

Für den Relaunch des Klassikers Chantré Weinbrand und Launch von Chantré Crème wurde echd jetzt mit dem renommierten German Brand Award in der Kategorie „Excellence in Brand Strategy and Creation – Brand Design : Packaging“ ausgezeichnet.Die Jury über Chantré:Das umfassende Redesign der deutschen Spirituosenmarke Chantré überzeugt durch die gelungene Balance aus Tradition und Moderne. Mit einer klaren gestalterischen Strategie wurde der klassische Look der Marke verjüngt und mit einer eleganten, reduzierten Ästhetik angereichert. Die geschwungene Form des Etiketts und die hochwertige Haptik betonen die Markenwerte harmonisch. Gleichzeitig eröffnet die Erweiterung des Produktportfolios mit gezielter Ansprache neuer Zielgruppen eine frische Perspektive für die Marke. Ein inspirierendes Beispiel für exzellentes Packaging-Design.In diesem Jahr gab es so viele Einreichungen wie noch nie zuvor: insgesamt 1.500 aus über 11 Ländern.

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German Design Award - echd - Chantré news / 2/12/2025

echd wins the German Design Award

We are absolutely thrilled! With the relaunch of Chantré Weinbrand and the launch of Chantré Crème, we were honored at this year's German Design Awards in the category Excellent Communications Design - Packaging.

Three years ago, we were entrusted with the reworking of the classic brandy while at the same time designing the new product Chantré Crème - a new product aimed primarily at a younger and predominantly female target group.

When relaunching Chantré brandy, it was important for us to retain the existing core brand values while integrating its USP - the soft taste - into the design. We achieved this with a new label form, a gentle logo optimization and a warm cream tone in the label. A total of 4,300 entries from 59 countries were submitted for this year's German Design Award.

We dedicate this award to our recently deceased colleague Noam Katz. He accompanied this project in the Print Production department for many years and, with his 100% accuracy and expertise, ensured that the realization worked out so beautifully. Thank you Noam 🩵

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