6/13/2024

We won! German Brand Award 2024

We are delighted to have impressed the high-caliber jury of the German Brand Awards 2024 with our Schaebens packaging relaunch! Schaebens and echd were honored in the discipline “Excellence in Brand Strategy and Creation - Packaging”. The German Brand Award is THE award for successful brand management in Germany, judged by an interdisciplinary panel of experts from brand management and brand science. It discovers, presents and honors unique brands and brand makers.

Many thanks to Johanna Botzem and Sarah Goldschmidt for their trust in our work and the great collaboration on this project!

Time to party! 🎉🥂

You can find the whole case study here

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news / 6/19/2023

We won! Red Dot Award 2023

Simply amazing! With our redesign for Knärzje, we convinced the jury of the Red Dot Award 2023 and won in the discipline “Product Design: Packaging”.

About the Red Dot Award

With around 20,000 entries every year, the Red Dot Design Award is one of the largest design competitions in the world and looks back on a history of over 60 years: in 1955, a jury came together for the first time to evaluate the best designs of the time. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Since then, the coveted “Red Dot” award has been the internationally highly respected seal of outstanding design quality.

In 2023, the products submitted were assessed in 51 competition categories. This year's entries came from 60 countries. As different as the products are, they are united by their design quality, which has now also been confirmed by an internationally recognized and independent panel of experts.

About the project

KNÄRZJE brews beer from leftover bread and was recently awarded the sustainability prize in a program on VOX. By redesigning the packaging and developing the product communication, we have now taken the brand experience beyond the moment of purchase and consumption. We transferred the brand's commitment to sustainability and climate neutrality to the printed inside of the 4-pack and the back label of the bottles, for example.

You can find the whole case study here here

Learn more
news / 6/16/2023

We won! German Brand Award 2023

We are delighted that our Knärzje project has now also convinced the top-class jury of the German Brand Awards 2023! For the redesign and optimization of the brand communication, echd was awarded in the discipline “Excellence in Brand Strategy and Creation - Brand Design Packaging”. The German Brand Award is THE award for successful brand management in Germany, judged by an interdisciplinary panel of experts from brand management and brand science. It discovers, presents and honors unique brands and brand makers.

And there is even more reason to celebrate: in Berlin, Knärzje Managing Director Dan Anthes was recognized for his excellent brand management and mission and awarded “Best Of Best - Sustainable Brand of the Year”. He also took home an additional award as “Winner” in the “Excellent Brands - Fast Moving Consumer Goods” category. We would like to congratulate our customer Knärzje on this phenomenal honor!

Time to party! 🎉🥂

About the project

KNÄRZJE brews beer from leftover bread and was recently awarded the sustainability prize in a program on VOX. By redesigning the packaging and developing the product communication, we have now taken the brand experience beyond the moment of purchase and consumption. We transferred the brand's commitment to sustainability and climate neutrality to the printed insides of the 4-pack and the back label of the bottles, for example.

You can find the whole case study here

Learn more