Topic

  • Press
  • Interview

Author

Insa Rullkötter

11/15/2023

This is what zero waste looks like!

How do you convince consumers to spend more money on a zero-waste beer? In the current issue 07/2023 of creativ verpacken, our Creative Director Paul Valentiner describes the strategy behind the new communication campaign for Knärzje, the first ecologically certified zero-waste beer available throughout Germany, brewed from leftover bread.

You can find the whole article here