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We work with artificial intelligence, openly and with a clear stance. This page explains where we use AI, where humans stay in charge and how our Future Media department creates visual worlds that did not exist before.
AI is a tool for us, not a replacement for creativity. We use it where it makes us faster and better: in research, in developing and testing ideas, in image and motion production and in technical implementation. Strategy, concept and design decisions stay in human hands.
Our Future Media department specialises in creating visual assets with generative AI. A key part of our work: we place human-made 3D assets of products and packaging into AI-generated scenes. The product stays true to the original and precise down to the detail, while the world around it is created generatively. This is how we combine craftsmanship on the product with the creative freedom of AI-generated imagery, without elaborate on-site production and with full control over look, message and quality. Every asset goes through the same design review as any other piece of our work.
AI makes no strategic decisions here and never has the final word. It does not replace real client references or documented facts. Results are reviewed, curated and taken responsibility for by us before they reach a brand or our website.
Where we create or substantially edit images with AI, we label them visibly on the image. Real photography, logos and client material stay unmarked and recognisable as what they are.
We use AI deliberately and within the applicable law. Client data and confidential content do not flow into AI systems without consent. For us, transparency is not an afterthought but part of good design.
Curious what is possible with Future Media? Get in touch.
