9/2/2025

New positioning, clear vision

Brands that are forgotten may have never truly existed.

Because what remains is not the logo or the packaging – it’s the feeling a brand leaves in people’s minds. Today, it’s no longer enough to simply look good. To stand out, brands need more than design: brands need to come alive.

Since 1977, we at echd have been shaping brands that go beyond aesthetics. Brands with character, clarity, and consistency – experienced at every touchpoint, whether on packaging, in a social post, or a product shot.
It’s not about loud colors or big words, but about a clear profile, consistent communication, and a deep understanding of how brands truly resonate.

In markets where products are becoming more and more alike, it’s not features or visuals that decide – it’s the feeling that remains. Only those who touch people emotionally will stay in their minds. That is our ambition: to make brands so alive that they transform into true experiences.

Where brands come alive.
We believe that brands are more than logos or packaging. They are perceptions, emotions, and stories in people’s minds – and we make sure they get there.

Want to know how clear, consistent, and truly alive your brand feels right now?
Book one of our free 30-minute checks – for Brand, Packaging, Product Shots, or Social Media.
No pitch, no fluff – just honest feedback and fresh impulses.

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news / 6/10/2025

Recap: epda 2024 (Bordeaux)

Bordeaux, April 18, 2024

Bonjour! Last week, our CCO & Managing Partner Max and our Creative Director Paul traveled to the sunny southwest of France for the epda congress. They brought with them a presentation on “Fighting food waste - How purpose creates value”, as they took over the stage as speakers together with Knärzje founder Dan Anthes.

Under the motto “Thrive. Don't just survive!”, the program included exciting expert presentations, plenty of networking and, of course, wine tasting with design colleagues from all over Europe. And all of this in a beautiful, inspiring location.

With these 3 learnings, we boarded the plane back to Frankfurt:

1. A.I. is both a curse and a blessing

We have to take our customers by the hand and show them how we can use A.I. to add value to the resulting work. It becomes dangerous when clients use A.I. tools to develop their own designs without taking marketing strategy and buyer behavior into account.

2. pitches damage the agencies and the brand

Poorly paid pitches mean that agencies cannot afford to put their A-teams on projects. European agencies need to come together to find a sustainable solution for agencies AND clients.

3. wine from Bordeaux is simply ... a pleasure!

You can find more impressions of our epda trip on Instagram. Check out this Reel!

What is the epda?

The European Brand & Packaging Design Association (epda) offers its members a platform for networking and exchanging knowledge on trends and packaging design at European level.

www.epda-design.com


Foto Credit: Autan Blanc

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news / 2/7/2025

We mourn the loss of Noam

Sometimes there are moments in life that you never expect to happen - and this is one of them. Our long-time colleague Noam sadly passed away suddenly and unexpectedly last Saturday.

We are not just mourning the loss of a colleague - Noam was so much more to us: he was a friend, an advisor and always there when we needed support, and he shared with us his dream of sailing his own boat around the world. He firmly believed that we could hit the big lottery jackpot together and encouraged us to take long walks during our lunch break. His precise eye, his passion for good design and his enormous sense of duty and at the same time relaxed manner, characterized Noam.Noam, we miss you so much.our thoughts and our deepest sympathy are with his wife, his two children and his whole family, to whom we now wish a lot of strength.

Translated with DeepL.com (free version)

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