Agency Life

In the current issue 03/2023 of creativ verpacken, our Managing Director Nadine Hartmann reports on how echd has developed a new brand concept for the traditional German family business TITANIA® Fabrik GmbH, one of the largest European manufacturers of personal care products, and has thus been able to significantly strengthen the visibility of the brand at home and abroad.

Knärzje is on the move - literally! In March and May 2023, a poster campaign conceived and designed by echd advertises Knärzje at various German main stations.

In March, the question of the whereabouts of Bernd the Bread creeps into the short-term memory of waiting passers-by in an eye-catching and humorous way. What happens to surplus bread? - Of course, it becomes Knärzje. In May, the posters become a little more philosophical. The focus is on the circular economy and the journey from bread to beer.

But that's not all: as waiting is known to make you thirsty, the Knärzje Original will also be available in all Deutsche Bahn on-board bistros at the same time as the poster campaign, from March to May 2023. Sustainable beer enjoyment in Germany's fastest climate protector.

echd has won an award! With our KNÄRZJE project, we impressed the jury of the German Design Awards 2023 and won the Special Mention in the “Excellent Communications Design: Packaging” discipline. We are very happy about this award, as it also represents a wonderful end to our first year as echd.

About the project
KNÄRZJE brews beer from leftover bread and was recently awarded the sustainability prize in a program on VOX. By redesigning the packaging and developing the product communication, we have now taken the brand experience beyond the moment of purchase and consumption. We transferred the brand's commitment to sustainability and climate neutrality to the printed inside of the 4-pack and the back label of the bottles, for example.

You can find the whole case study here here

Want to know what makes us tick at echd? Then take a look at our internal interview series “We want to know”. At regular intervals, we ask our colleagues questions, sometimes serious and sometimes not quite so serious.

You can find the interviews on our YouTube-Kanal!

The days when packaging simply had to be beautiful are over. In an increasingly complex world characterized by new technologies, megatrends and sustainable purchasing decisions, we as a packaging design agency have to look at the big picture.

After a short winter break, we are back and wish all our partners and customers a happy 2023! We look back with joy on the past year, which was characterized by growth, new focus and a lot of team spirit. You can read a summary of what happened here:

Excellent.
Our new design for Knärzje won over the jury of the German Design Awards 2023 and was awarded a Special Mention in the “Excellent Communications Design - Packaging” category - hooray!

New work.
2022 once again held some exciting projects in store for us. For example, we were able to create a new brand and packaging identity for the new erotic toys of Müller's own brand Young Hearts. We also helped our client Schrader to create an authentic brand communication. We are also delighted to have gained a well-known, medium-sized beauty company as a new customer. Visible on the shelf from summer 2023. Stay tuned!

Our agency.
Our team has grown steadily in recent months, which means that we are now much more broadly based. We have created a new format to give you even more insights into our day-to-day agency life. With our interview series “We want to know”, you can get to know our team even better: https://www.youtube.com/@echd....

What about 2023?
This year, we want to support our customers even more than before in an advisory capacity. Be it when it comes to sustainable packaging materials, how efficiency can be increased in the design process or what is particularly important for a start-up in terms of product and brand presence. Our goal for 2023 is to strengthen and expand our collaboration with selected partners from the production sector.

With this in mind: Cheers to the new year & let's do this!

Sustainable packaging is more in demand than ever. It is not easy to keep track of the wide range of options available. In the latest issue 07/2022 of creativ verpacken, our Managing Director & CCO Max reports on how we navigate our way through this jungle of information and in which area we would like to see more (background) information.