Topic

  • Press
  • Trends

Author

Insa Rullkötter

1/6/2023

Thinking beyond the pack

The days when packaging simply had to be beautiful are over. In an increasingly complex world characterized by new technologies, megatrends and sustainable purchasing decisions, we as a packaging design agency have to look at the big picture.


In the DESIGN AGENCY BOOST BOOK published by the European Brand & Packaging Design Association (epda), 45 experts from the design industry have their say on this and other topics. Including our Managing Director & CCO Max in his article “From big pictures to small boxes”.



Packaging today is more than just neatly designed boxes on the shelf. The final product is tucked into an interlocked multimedia mix between point-of-sale marketing, ads, personalised customer journeys and social media.

Maximilian Wenzel, echd

Das Buch kannst du hier bestellen!