2/3/2023

We won! German Design Award Special 2023

echd has won an award! With our KNÄRZJE project, we impressed the jury of the German Design Awards 2023 and won the Special Mention in the “Excellent Communications Design: Packaging” discipline. We are very happy about this award, as it also represents a wonderful end to our first year as echd.

About the project
KNÄRZJE brews beer from leftover bread and was recently awarded the sustainability prize in a program on VOX. By redesigning the packaging and developing the product communication, we have now taken the brand experience beyond the moment of purchase and consumption. We transferred the brand's commitment to sustainability and climate neutrality to the printed inside of the 4-pack and the back label of the bottles, for example.

You can find the whole case study here here

Also of interest

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news / 6/13/2024

We won! German Brand Award 2024

We are delighted to have impressed the high-caliber jury of the German Brand Awards 2024 with our Schaebens packaging relaunch! Schaebens and echd were honored in the discipline “Excellence in Brand Strategy and Creation - Packaging”. The German Brand Award is THE award for successful brand management in Germany, judged by an interdisciplinary panel of experts from brand management and brand science. It discovers, presents and honors unique brands and brand makers.

Many thanks to Johanna Botzem and Sarah Goldschmidt for their trust in our work and the great collaboration on this project!

Time to party! 🎉🥂

You can find the whole case study here

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news / 5/21/2024

The new softness

In the current issue 3/2024 of creativ verpacken, our Creative Director Paul talks not only of our work for the relaunch of the Chantré brandy, but also introduces the new cream liqueur, Chantré Crème, which appeals to a younger and particularly female target group.

You can find the whole article here

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