Interviewseries: We want to know! (YouTube)

Brands that are forgotten may have never truly existed.

Because what remains is not the logo or the packaging – it’s the feeling a brand leaves in people’s minds. Today, it’s no longer enough to simply look good. To stand out, brands need more than design: brands need to come alive.

Since 1977, we at echd have been shaping brands that go beyond aesthetics. Brands with character, clarity, and consistency – experienced at every touchpoint, whether on packaging, in a social post, or a product shot.
It’s not about loud colors or big words, but about a clear profile, consistent communication, and a deep understanding of how brands truly resonate.

In markets where products are becoming more and more alike, it’s not features or visuals that decide – it’s the feeling that remains. Only those who touch people emotionally will stay in their minds. That is our ambition: to make brands so alive that they transform into true experiences.

Where brands come alive.
We believe that brands are more than logos or packaging. They are perceptions, emotions, and stories in people’s minds – and we make sure they get there.

Want to know how clear, consistent, and truly alive your brand feels right now?
Book one of our free 30-minute checks – for Brand, Packaging, Product Shots, or Social Media.
No pitch, no fluff – just honest feedback and fresh impulses.

Bordeaux, April 18, 2024

Bonjour! Last week, our CCO & Managing Partner Max and our Creative Director Paul traveled to the sunny southwest of France for the epda congress. They brought with them a presentation on “Fighting food waste - How purpose creates value”, as they took over the stage as speakers together with Knärzje founder Dan Anthes.

Under the motto “Thrive. Don't just survive!”, the program included exciting expert presentations, plenty of networking and, of course, wine tasting with design colleagues from all over Europe. And all of this in a beautiful, inspiring location.

With these 3 learnings, we boarded the plane back to Frankfurt:

1. A.I. is both a curse and a blessing

We have to take our customers by the hand and show them how we can use A.I. to add value to the resulting work. It becomes dangerous when clients use A.I. tools to develop their own designs without taking marketing strategy and buyer behavior into account.

2. pitches damage the agencies and the brand

Poorly paid pitches mean that agencies cannot afford to put their A-teams on projects. European agencies need to come together to find a sustainable solution for agencies AND clients.

3. wine from Bordeaux is simply ... a pleasure!

You can find more impressions of our epda trip on Instagram. Check out this Reel!

What is the epda?

The European Brand & Packaging Design Association (epda) offers its members a platform for networking and exchanging knowledge on trends and packaging design at European level.

www.epda-design.com

Foto Credit: Autan Blanc