3/10/2023
Knärzje is on the move - literally! In March and May 2023, a poster campaign conceived and designed by echd advertises Knärzje at various German main stations.
In March, the question of the whereabouts of Bernd the Bread creeps into the short-term memory of waiting passers-by in an eye-catching and humorous way. What happens to surplus bread? - Of course, it becomes Knärzje. In May, the posters become a little more philosophical. The focus is on the circular economy and the journey from bread to beer.
But that's not all: as waiting is known to make you thirsty, the Knärzje Original will also be available in all Deutsche Bahn on-board bistros at the same time as the poster campaign, from March to May 2023. Sustainable beer enjoyment in Germany's fastest climate protector.