3/10/2023

Something new is coming!

Knärzje is on the move - literally! In March and May 2023, a poster campaign conceived and designed by echd advertises Knärzje at various German main stations.

In March, the question of the whereabouts of Bernd the Bread creeps into the short-term memory of waiting passers-by in an eye-catching and humorous way. What happens to surplus bread? - Of course, it becomes Knärzje. In May, the posters become a little more philosophical. The focus is on the circular economy and the journey from bread to beer.

But that's not all: as waiting is known to make you thirsty, the Knärzje Original will also be available in all Deutsche Bahn on-board bistros at the same time as the poster campaign, from March to May 2023. Sustainable beer enjoyment in Germany's fastest climate protector.

Also of interest

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German Design Award - echd - Chantré news / 2/12/2025

echd wins the German Design Award

We are absolutely thrilled! With the relaunch of Chantré Weinbrand and the launch of Chantré Crème, we were honored at this year's German Design Awards in the category Excellent Communications Design - Packaging.

Three years ago, we were entrusted with the reworking of the classic brandy while at the same time designing the new product Chantré Crème - a new product aimed primarily at a younger and predominantly female target group.

When relaunching Chantré brandy, it was important for us to retain the existing core brand values while integrating its USP - the soft taste - into the design. We achieved this with a new label form, a gentle logo optimization and a warm cream tone in the label. A total of 4,300 entries from 59 countries were submitted for this year's German Design Award.

We dedicate this award to our recently deceased colleague Noam Katz. He accompanied this project in the Print Production department for many years and, with his 100% accuracy and expertise, ensured that the realization worked out so beautifully. Thank you Noam 🩵

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news / 5/21/2024

The new softness

In the current issue 3/2024 of creativ verpacken, our Creative Director Paul talks not only of our work for the relaunch of the Chantré brandy, but also introduces the new cream liqueur, Chantré Crème, which appeals to a younger and particularly female target group.

You can find the whole article here

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