Müller is making a powerful statement with the launch of its own brand echt. by Terra Naturi.

Project
  • echt. by Terra Naturi
Services
  • Brand positioning
  • Corporate Design
  • Packaging

Natural & authentic

Challenge

or the launch of Müller's own brand echt. by Terra Naturi, a new, competent natural cosmetics brand was to be developed with a special focus on minimalist and clean formulas. The challenge was to create a design including a brand name that communicates this USP to the target group in an appealing way, has a high-quality visual appearance and stands out on the shelf.

Approach

We have created an expressive brand and packaging design for echt. by Terra Naturi that focuses on naturalness and high quality and is therefore convincing in the higher-priced cosmetics range. This is ensured not only by the brand name and purist design, which match the overall concept, but also by the use of green glass and bamboo. Botanical illustrations of the active ingredients were chosen to differentiate the varieties from the classic, mostly photorealistic imagery of the competition.