A brand world captivates through its holistic use. We have therefore transferred the entire brand and packaging appearance to the new Biermacher look.
Pfungstädter is Hesse's largest private brewery and a family-run business that brews beer with selected, local products and a long tradition. We have been looking after Pfungstädter since 2005 and have also supported the company in the exciting task of repositioning and building an authentic and independent brand world.
The employees, as the heart of the Pfungstädter brewery, move to the center of the new positioning. With their personality, “Die Biermacher” stand united for the best beer made in Hesse - authentic, approachable and emotional.
With the facelift of the brand, we are abandoning elegantly contrasting lines and drop shadows in favor of clear edges with shapes and colors. The new typography in round type is not only much larger and therefore easier to read, but also fits perfectly with the new concept. The brand claim “DIE BIERMACHER” emphasizes the passion and tradition with which Pfungstädter brews its beer.
Before
After
In addition to personality, the new imagery also focuses on the naturalness and regionality of the products.
A little more handmade, a splash more crafty and a good dollop more personal.
Summery fresh beer enjoyment: The colors beige and blue pick up on the familiar Radler color scheme and at the same time fit perfectly into the Pfungstädter range.
Before
After
The elegantly understated umbrella brand paired with an independent, distinctive basic design results in a high-quality product range.
Above all, the details lend a brand vitality and authenticity.
A new pithy look and a full content upgrade - Pfungsstädter has completely overhauled its wheat range with a new recipe based on spelt malt.
Before
After
The taste compass makes it easy to find the right beer.
Brauer Limo is a fruity, malty thirst quencher for the whole family. The colorful handmade design deliberately sets it apart from the beer range.
Every employee is a beer maker - from the farmer to the truck driver. They invest a lot of passion and emotion in their work and give the brand a face; they stand for professionalism and quality craftsmanship. These authentic employees make the Pfungstädter brewery “The Beer Makers” - with their personality they stand for the brand and represent it in the campaign.
Every employee is a beer maker - from the farmer to the truck driver. They invest a lot of passion and emotion in their work and give the brand a face; they stand for professionalism and quality craftsmanship. These authentic employees make the Pfungstädter brewery “The Beer Makers” - with their personality they stand for the brand and represent it in the campaign.
Social media channels are not only the perfect means of communication to give the target group an insight into everyday life at the brewery, but also to retain them in the long term. For a successful social media presence, it is essential to generate content that is as authentic as possible, while at the same time adhering to the corporate design. As part of the repositioning, we also redesigned the website.
Source:
