Above all, family brands must appeal to today's modern family, because identification with the brand is essential for the success of the products. It is important to find the right degree of modernization and further development.
For generations, Sanostol has been the nutritional supplement of choice when it comes to providing children with all essential vitamins and minerals and supporting their immune system. As part of a brand and packaging relaunch, we were faced with the task of modernizing and emotionalizing the traditional brand and its entire product range and developing a new visual world without losing the brand character.
The development of new design concepts in line with the brand focused on transferring the brand's core values to the present day. We focused communication on the modern family so that the product is even more convincing at the POS. We achieved this through a holistic, contemporary modernization of the brand without abandoning the brand-defining elements, such as the corporate identity colors orange and blue.
With the brand name now displayed horizontally throughout the packaging, we are consciously focusing on uniformity in order to strengthen recognition at the POS in future. With the orange brand umbrella, we were able to implement clearer packaging communication on all products and at the same time create enough space to differentiate the product categories and their USPs. The softer brand lettering pays tribute to the core brand values such as loving care, safety and trust.
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The new imagery is based on warm, dynamic snapshots of family life in a natural setting. The core brand values are visually picked up on and conveyed even better, thus strengthening identification.
The interplay of strong brand identifiers and new, modern image and design elements results in a contemporary packaging design. An all-round modernized look, with a competent approach and natural, emotional imagery.
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The back of the packaging has also been redesigned for an all-round positive product experience. With its new look, it appeals to the target group not only informatively but also emotionally.
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After
Creating trust through comprehensive communication: in addition to the products, Sanostol also informs parents about nutrition, growth and the correct, balanced supply of vitamins and nutrients for children. Therefore, the revision of the information brochure and the creation of the advertisement design were part of the comprehensive relaunch. With the help of the overarching emotional appeal, Sanostol can thus position itself as a specialist for the individual vitamin supply of children.
Creating trust through comprehensive communication: in addition to the products, Sanostol also informs parents about nutrition, growth and the correct, balanced supply of vitamins and nutrients for children. Therefore, the revision of the information brochure and the creation of the advertisement design were part of the comprehensive relaunch. With the help of the overarching emotional appeal, Sanostol can thus position itself as a specialist for the individual vitamin supply of children.
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