Development of a strong brand bracket that works very well across the various product groups
Development of a young, modern brand that spontaneously convinces the consumer at the shelf, works across many product categories and thus promotes “one-stop shopping”.
The central element of the new brand and packaging architecture for around 100 drugstore items is our circular element. It offers us the opportunity to accommodate the logo, product description and variety differentiation in a meaningful way. Behind it, we have the opportunity to integrate our image motif with colorful expressiveness. Depending on the product category, we focus on the themes of competence, experience and freshness.
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