Strengthening the brand, improving variety differentiation and communicating the medical expertise of this high-dose herbal product - these points were the focus of the Tebonin relaunch.

Project
  • Tebonin
Services
  • Corporate Design
  • Packaging
  • Final Artwork

The power of plants

Challenge

Tebonin is a herbal medicine for the treatment of forgetfulness and poor concentration, tinnitus and dizziness with the special extract Ginko biloba EGb 761. Tebonin is available in three different strengths. The aim of the relaunch was to strengthen the medical expertise and high quality of the products and at the same time to improve the differentiation between varieties.

Approach

The black brand logo on a white roof has become much more self-confident. The former magenta-colored brand roof field has been moved to the lower part of the pack. The hard edge for variety differentiation has been replaced by a soft, enlarged curve. To strengthen the indication, we have developed icons that highlight the corresponding center of action - ear or brain.