Sun-kissed fruit meets the traditional art of distilling from Baden. The result: a particularly mild premium fruit spirit that combines indulgence and tradition.
Salem Castle is one of the most impressive and most visited cultural monuments on Lake Constance. The distillery museum in the Sennhof provides detailed information about the processing of fruit into aromatic fruit spirits from the time of the monastery to the present day. The aim of this new product launch was the high-quality marriage of this long cultural history with the uniquely mild taste of Baden fruit in the three varieties Williams pear, cherry and Mirabelle plum.
True to the product claim we developed, “Noble origin, mild pleasure”, our layout development focused on both the design of a strong umbrella brand and the communication of the mild fruitiness. With the specially illustrated fruits, the milled stopper made of real wood and, last but not least, the high-quality glass bottle with a heavy base, we created a sophisticated and unique look for the mild drink from Baden.
A consistent visual language with taste appeal was essential for the product range. That's why we re-illustrated the Williams pear, cherries and mirabelle plums especially for the mild product from Baden.
An independent visual world was developed for the accompanying print and POS measures, which combines the regional origin of the Baden fruit with the noble origin from Salem Castle. The castle in the background and the fruit tree in the foreground visually reinforce the umbrella brand and sub-brand of the product. The brand claim “Noble origin, mild enjoyment” forms the perfect introduction to the Schloss Salem brand world.
An independent visual world was developed for the accompanying print and POS measures, which combines the regional origin of the Baden fruit with the noble origin from Salem Castle. The castle in the background and the fruit tree in the foreground visually reinforce the umbrella brand and sub-brand of the product. The brand claim “Noble origin, mild enjoyment” forms the perfect introduction to the Schloss Salem brand world.
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