6/16/2023

We won! German Brand Award 2023

We are delighted that our Knärzje project has now also convinced the top-class jury of the German Brand Awards 2023! For the redesign and optimization of the brand communication, echd was awarded in the discipline “Excellence in Brand Strategy and Creation - Brand Design Packaging”. The German Brand Award is THE award for successful brand management in Germany, judged by an interdisciplinary panel of experts from brand management and brand science. It discovers, presents and honors unique brands and brand makers.

And there is even more reason to celebrate: in Berlin, Knärzje Managing Director Dan Anthes was recognized for his excellent brand management and mission and awarded “Best Of Best - Sustainable Brand of the Year”. He also took home an additional award as “Winner” in the “Excellent Brands - Fast Moving Consumer Goods” category. We would like to congratulate our customer Knärzje on this phenomenal honor!

Time to party! 🎉🥂

About the project

KNÄRZJE brews beer from leftover bread and was recently awarded the sustainability prize in a program on VOX. By redesigning the packaging and developing the product communication, we have now taken the brand experience beyond the moment of purchase and consumption. We transferred the brand's commitment to sustainability and climate neutrality to the printed insides of the 4-pack and the back label of the bottles, for example.

You can find the whole case study here

Also of interest

All news
German Brand Award - echd - Chantré news / 6/30/2025

Auszeichnung für Chantré - echd gewinnt German Brand Award

Für den Relaunch des Klassikers Chantré Weinbrand und Launch von Chantré Crème wurde echd jetzt mit dem renommierten German Brand Award in der Kategorie „Excellence in Brand Strategy and Creation – Brand Design : Packaging“ ausgezeichnet.Die Jury über Chantré:Das umfassende Redesign der deutschen Spirituosenmarke Chantré überzeugt durch die gelungene Balance aus Tradition und Moderne. Mit einer klaren gestalterischen Strategie wurde der klassische Look der Marke verjüngt und mit einer eleganten, reduzierten Ästhetik angereichert. Die geschwungene Form des Etiketts und die hochwertige Haptik betonen die Markenwerte harmonisch. Gleichzeitig eröffnet die Erweiterung des Produktportfolios mit gezielter Ansprache neuer Zielgruppen eine frische Perspektive für die Marke. Ein inspirierendes Beispiel für exzellentes Packaging-Design.In diesem Jahr gab es so viele Einreichungen wie noch nie zuvor: insgesamt 1.500 aus über 11 Ländern.

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news / 4/7/2025

echd relaunches third Chantré product

Following the successful relaunch of the classic Chantré Weinbrand and the new product launch of Chantré Crème, echd has now also successfully revamped Chantré Cuvée Rouge, the third product in the range. With a gentle facelift and a slight modernization of all elements, the fruity spirit presents itself more elegantly than ever before. Chantré Cuvée Rouge not only rounds off the brand portfolio in terms of taste, but the three products now also fit together perfectly visually. Chantré Cuvée Rouge is distilled from 100 percent red wine and harmoniously combines the typical softness of Chantré with the full, fruity taste of selected red grapes. Soft like brandy - fruity like red wine: Chantré Rouge is the ideal spirit for aromatic long drinks and sparkling aperitif recipes.

For the relaunch of Chantré Weinbrand and the product launch of Chantré Crème, echd received the prestigious German Design Award just this year.

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