6/16/2023
We are delighted that our Knärzje project has now also convinced the top-class jury of the German Brand Awards 2023! For the redesign and optimization of the brand communication, echd was awarded in the discipline “Excellence in Brand Strategy and Creation - Brand Design Packaging”. The German Brand Award is THE award for successful brand management in Germany, judged by an interdisciplinary panel of experts from brand management and brand science. It discovers, presents and honors unique brands and brand makers.
And there is even more reason to celebrate: in Berlin, Knärzje Managing Director Dan Anthes was recognized for his excellent brand management and mission and awarded “Best Of Best - Sustainable Brand of the Year”. He also took home an additional award as “Winner” in the “Excellent Brands - Fast Moving Consumer Goods” category. We would like to congratulate our customer Knärzje on this phenomenal honor!
Time to party! 🎉🥂
About the project
KNÄRZJE brews beer from leftover bread and was recently awarded the sustainability prize in a program on VOX. By redesigning the packaging and developing the product communication, we have now taken the brand experience beyond the moment of purchase and consumption. We transferred the brand's commitment to sustainability and climate neutrality to the printed insides of the 4-pack and the back label of the bottles, for example.
You can find the whole case study here
