Bordeaux, April 18, 2024
Bonjour! Last week, our CCO & Managing Partner Max and our Creative Director Paul traveled to the sunny southwest of France for the epda congress. They brought with them a presentation on “Fighting food waste - How purpose creates value”, as they took over the stage as speakers together with Knärzje founder Dan Anthes.
Under the motto “Thrive. Don't just survive!”, the program included exciting expert presentations, plenty of networking and, of course, wine tasting with design colleagues from all over Europe. And all of this in a beautiful, inspiring location.
With these 3 learnings, we boarded the plane back to Frankfurt:
1. A.I. is both a curse and a blessing
We have to take our customers by the hand and show them how we can use A.I. to add value to the resulting work. It becomes dangerous when clients use A.I. tools to develop their own designs without taking marketing strategy and buyer behavior into account.
2. pitches damage the agencies and the brand
Poorly paid pitches mean that agencies cannot afford to put their A-teams on projects. European agencies need to come together to find a sustainable solution for agencies AND clients.
3. wine from Bordeaux is simply ... a pleasure!
You can find more impressions of our epda trip on Instagram. Check out this Reel!
What is the epda?
The European Brand & Packaging Design Association (epda) offers its members a platform for networking and exchanging knowledge on trends and packaging design at European level.
www.epda-design.com
Foto Credit: Autan Blanc
