6/19/2023

We won! Red Dot Award 2023

Simply amazing! With our redesign for Knärzje, we convinced the jury of the Red Dot Award 2023 and won in the discipline “Product Design: Packaging”.

About the Red Dot Award

With around 20,000 entries every year, the Red Dot Design Award is one of the largest design competitions in the world and looks back on a history of over 60 years: in 1955, a jury came together for the first time to evaluate the best designs of the time. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Since then, the coveted “Red Dot” award has been the internationally highly respected seal of outstanding design quality.

In 2023, the products submitted were assessed in 51 competition categories. This year's entries came from 60 countries. As different as the products are, they are united by their design quality, which has now also been confirmed by an internationally recognized and independent panel of experts.

About the project

KNÄRZJE brews beer from leftover bread and was recently awarded the sustainability prize in a program on VOX. By redesigning the packaging and developing the product communication, we have now taken the brand experience beyond the moment of purchase and consumption. We transferred the brand's commitment to sustainability and climate neutrality to the printed inside of the 4-pack and the back label of the bottles, for example.

You can find the whole case study here here

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German Brand Award - echd - Chantré news / 6/30/2025

Auszeichnung für Chantré - echd gewinnt German Brand Award

Für den Relaunch des Klassikers Chantré Weinbrand und Launch von Chantré Crème wurde echd jetzt mit dem renommierten German Brand Award in der Kategorie „Excellence in Brand Strategy and Creation – Brand Design : Packaging“ ausgezeichnet.Die Jury über Chantré:Das umfassende Redesign der deutschen Spirituosenmarke Chantré überzeugt durch die gelungene Balance aus Tradition und Moderne. Mit einer klaren gestalterischen Strategie wurde der klassische Look der Marke verjüngt und mit einer eleganten, reduzierten Ästhetik angereichert. Die geschwungene Form des Etiketts und die hochwertige Haptik betonen die Markenwerte harmonisch. Gleichzeitig eröffnet die Erweiterung des Produktportfolios mit gezielter Ansprache neuer Zielgruppen eine frische Perspektive für die Marke. Ein inspirierendes Beispiel für exzellentes Packaging-Design.In diesem Jahr gab es so viele Einreichungen wie noch nie zuvor: insgesamt 1.500 aus über 11 Ländern.

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news / 4/7/2025

echd relaunches third Chantré product

Following the successful relaunch of the classic Chantré Weinbrand and the new product launch of Chantré Crème, echd has now also successfully revamped Chantré Cuvée Rouge, the third product in the range. With a gentle facelift and a slight modernization of all elements, the fruity spirit presents itself more elegantly than ever before. Chantré Cuvée Rouge not only rounds off the brand portfolio in terms of taste, but the three products now also fit together perfectly visually. Chantré Cuvée Rouge is distilled from 100 percent red wine and harmoniously combines the typical softness of Chantré with the full, fruity taste of selected red grapes. Soft like brandy - fruity like red wine: Chantré Rouge is the ideal spirit for aromatic long drinks and sparkling aperitif recipes.

For the relaunch of Chantré Weinbrand and the product launch of Chantré Crème, echd received the prestigious German Design Award just this year.

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