6/19/2023
Simply amazing! With our redesign for Knärzje, we convinced the jury of the Red Dot Award 2023 and won in the discipline “Product Design: Packaging”.
About the Red Dot Award
With around 20,000 entries every year, the Red Dot Design Award is one of the largest design competitions in the world and looks back on a history of over 60 years: in 1955, a jury came together for the first time to evaluate the best designs of the time. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Since then, the coveted “Red Dot” award has been the internationally highly respected seal of outstanding design quality.
In 2023, the products submitted were assessed in 51 competition categories. This year's entries came from 60 countries. As different as the products are, they are united by their design quality, which has now also been confirmed by an internationally recognized and independent panel of experts.
About the project
KNÄRZJE brews beer from leftover bread and was recently awarded the sustainability prize in a program on VOX. By redesigning the packaging and developing the product communication, we have now taken the brand experience beyond the moment of purchase and consumption. We transferred the brand's commitment to sustainability and climate neutrality to the printed inside of the 4-pack and the back label of the bottles, for example.
You can find the whole case study here here
