2/6/2020
In the course of a generational change, the handover of a life's work, there are usually a number of challenges for the successor: the balance between maintaining the tried and tested and at the same time developing something new. In the interview in the current issue of creativ verpacken, our managing directors Nadine and Max talk about precisely this, as we were also faced with such a generational change. After our founder Knut left the company, Nadine, Max and Lisa took over the management and thus also the responsibility for the reorientation of khdesign.
“Enthusiasm is what drives us and runs through our entire creation process - that was already the case with my father and is also the case with us and our entire team.”
Nadine Hartmann, Geschäftsführerin, khdesign gmbh
Enthusiasm has always been at the heart of this, “it drives us and runs through our entire creation process - that was already the case with my father and is also the case with us and our entire team,” says Nadine in the interview. In the January issue of creativ verpacken, you can read about the other challenges such a generational change entails, where the future responsibility for packaging design lies and what this means for the direction of our agency: https://www.creativverpacken.de
