10/11/2023

Anuga 2023

Once again this year, Anuga in Cologne, the leading trade fair for food and drink, brought together countries and eating habits from all over the world. Living cultural diversity gathered in one exhibition hall - great and inspiring at the same time! In no other product category is it so important to showcase the taste appeal in order to optimally appeal to consumers at the shelf. We were all the more curious to discover the latest trends on the market, to visit our Food & Beverage customers at their stands and, of course, to meet interesting new companies.

Our learnings from Anuga 2023:

- Plant-based products are no longer purely an alternative product, but are convincing with great recipes, few additives and delicious taste

- Protein products are still on the rise and are conquering more and more new product groups

- High quality is in demand: whether jams, sweets or savory snacks - the range of products for the daily “little luxury” is still large

- Aesthetic design is also becoming increasingly important for everyday products


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news / 6/4/2024

Forward Festival 2024

Under the motto “Unleash your creativity”, the Forward Festival recently brought together the creative and design community in Amsterdam. Who was there? echd of course!

Our colleagues Ramona, Anna and Maxi were inspired and share their highlights and biggest learnings with you below:

✨ Dutch 3D illustrator Eva Cremers made a lasting impression on us with her talk, making it clear how important it is to make time for your passions. If logo design is not your thing, there is little point in forcing it. Instead, you should focus on what really excites you. Because passionate work leads to excellence, and the right clients will follow.

🤖 London-based design agency Builders Club brought another important topic to the stage: the integration of AI into creative workflows. Instead of seeing AI as a replacement or a threat, we should see it much more as an extension that supports and simplifies our work. Incorporating AI can lead to more efficient processes and create new creative opportunities.

💞 Another highlight was the comparison of client-agency relationships with the dating world of w+k Amsterdam. This presentation was not only humorous, but also insightful. Just like dating, building a successful client relationship is ultimately about mastering the competition, a phase of knowing

Photo Credit: Alex Heuvink | Forward Festival

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news / 9/29/2023

expopharm 2023

Pharma is different. And so are we. From our more than 40 years of experience in working with pharmaceutical companies, we know that relaunch projects in this sector require a particularly sure instinct. We were able to observe this again during our visit to expopharm 2023 in Düsseldorf, the largest pharmaceutical trade fair in Europe. Consistency and modernity - it's all about the right mix. In no other industry does recognition play such an important role as it does here. Nevertheless, it is important to gently adapt pharmaceutical products to the times, because target groups - regardless of age - continue to evolve and so do their expectations of the products they consume.

These are our three success factors for a successful pharmaceutical relaunch:

1. gentle modernization of all packaging components, from key visuals to typography

2. strengthening competence and highlighting the product USPs

3. keeping regular users in mind and ensuring recognition

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