RIO with 3D

3D is not a cost, it’s an investment that keeps paying off.

Many brands still think of 3D as a production expense, something you book once, get a few nice visuals, and move on.
But the truth is: 3D is one of the smartest long-term investments a brand can make.

Here’s why:
When you invest once in a photorealistic 3D model, you’re not just buying images, you’re building a digital asset that can work for you again and again:
- Packshots for e-commerce and advertising
- Motion sequences for social and TV
- Key visuals for campaigns
- Seasonal or regional adaptations in hours, not days

Every time you reuse that model, the cost per asset drops, while consistency, flexibility and quality stay the same.

And it’s not just theory:
PUMA uses 3D product visualizations to speed up decision-making, cut physical prototypes, and launch faster, reducing time-to-market and waste.
L’Oréal Paris creates thousands of 3D assets for global campaigns, from packaging to motion content, saving huge amounts on logistics, shipping and reshoots.

These brands understand what 3D really is:
Not a creative luxury, but a scalable, sustainable system for visual storytelling.