8/30/2023

The pitch: The resource monster

In the current issue 05/2023 of creativ verpacken, our CCO and partner Max Wenzel looks at the resource monster of many creative agencies, the pitch. In times when environmentally conscious action is becoming increasingly important, there is still a lot of catching up to do in the interaction between companies and agencies.

You can find the whole article here

“Sustainability must be thought of and practiced holistically. This also includes rethinking a traditional pitch culture that can no longer claim to be a convincing argument in today's world.”

Max Wenzel, CCO + Partner

Also of interest

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news / 11/21/2024

Looking to the future: Management changes at echd

Since November, there has been a change in the management at echd: Max and Lisa Wenzel have both decided to take a new direction and step down from the management of the agency. We would like to thank them both for seven years of passion, creativity and strategic development that have made echd what it is today.

Our success story will continue - with Nadine Hartmann, who will continue to lead the agency as Managing Director, and Paul Valentiner, who has been part of the management team since July 2024. Together, they have ambitious plans for the future:
➡ Expanding our offering beyond packaging
➡ The expansion of our “Future Media” department

We are particularly proud of what we have achieved together recently, such as the realignment of Dentinox, the modernization of the Chantré brand and our success at the German Design Award.

One thing remains clear to us: change is an opportunity to continue to grow. We look forward to writing the next chapters together with you and our great customers!

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news / 5/21/2024

The new softness

In the current issue 3/2024 of creativ verpacken, our Creative Director Paul talks not only of our work for the relaunch of the Chantré brandy, but also introduces the new cream liqueur, Chantré Crème, which appeals to a younger and particularly female target group.

You can find the whole article here

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