6/10/2021
An emotional, customer-oriented design that attracts attention at the POS and offers consumers orientation with clear packaging communication: these were the most important challenges for the relaunch of the natural cosmetics brand Terra Naturi.
In the current issue of creativ verpacken, you can find out more about our approach to developing the new, expressive packaging design for the 120 or so products of Müller's own brand.
“In our analysis, we determined that we needed to create a more emotional appeal and more striking design for Terra Naturi in order to strengthen the brand at the POS.”
Nadine Hartmann, CEO & Partner, khdesign gmbh
Wie wir das gemacht haben und welche Voraussetzungen für den Erfolg am POS wichtig sind, könnt ihr jetzt in der Juniausgabe der creativ verpacken nachlesen! Und hier erfahrt ihr wie immer noch mehr zu unserer Arbeit: Terra Naturi