6/10/2021

Naturally attractive!

An emotional, customer-oriented design that attracts attention at the POS and offers consumers orientation with clear packaging communication: these were the most important challenges for the relaunch of the natural cosmetics brand Terra Naturi.

In the current issue of creativ verpacken, you can find out more about our approach to developing the new, expressive packaging design for the 120 or so products of Müller's own brand.

“In our analysis, we determined that we needed to create a more emotional appeal and more striking design for Terra Naturi in order to strengthen the brand at the POS.”

Nadine Hartmann, CEO & Partner, khdesign gmbh

Wie wir das gemacht haben und welche Voraussetzungen für den Erfolg am POS wichtig sind, könnt ihr jetzt in der Juniausgabe der creativ verpacken nachlesen! Und hier erfahrt ihr wie immer noch mehr zu unserer Arbeit: Terra Naturi

Also of interest

All news
German Design Award - echd - Chantré news / 2/12/2025

echd wins the German Design Award

We are absolutely thrilled! With the relaunch of Chantré Weinbrand and the launch of Chantré Crème, we were honored at this year's German Design Awards in the category Excellent Communications Design - Packaging.

Three years ago, we were entrusted with the reworking of the classic brandy while at the same time designing the new product Chantré Crème - a new product aimed primarily at a younger and predominantly female target group.

When relaunching Chantré brandy, it was important for us to retain the existing core brand values while integrating its USP - the soft taste - into the design. We achieved this with a new label form, a gentle logo optimization and a warm cream tone in the label. A total of 4,300 entries from 59 countries were submitted for this year's German Design Award.

We dedicate this award to our recently deceased colleague Noam Katz. He accompanied this project in the Print Production department for many years and, with his 100% accuracy and expertise, ensured that the realization worked out so beautifully. Thank you Noam 🩵

Learn more
news / 11/21/2024

Looking to the future: Management changes at echd

Since November, there has been a change in the management at echd: Max and Lisa Wenzel have both decided to take a new direction and step down from the management of the agency. We would like to thank them both for seven years of passion, creativity and strategic development that have made echd what it is today.

Our success story will continue - with Nadine Hartmann, who will continue to lead the agency as Managing Director, and Paul Valentiner, who has been part of the management team since July 2024. Together, they have ambitious plans for the future:
➡ Expanding our offering beyond packaging
➡ The expansion of our “Future Media” department

We are particularly proud of what we have achieved together recently, such as the realignment of Dentinox, the modernization of the Chantré brand and our success at the German Design Award.

One thing remains clear to us: change is an opportunity to continue to grow. We look forward to writing the next chapters together with you and our great customers!

Learn more