Complete relaunch for REWE's own brand “ZooRoyal” - emotional, outstanding, competent and a real eye-catcher on the shelf
The market for pet food is highly competitive. The task was to launch the new REWE own brand ZooRoyal with around 60 products on the market with an emotional brand and packaging appearance. The launch focused on clear variety labeling and a clear benefit claim using a specially developed icon system.
The petrol-colored brand flag gives the overall impression a competent, high-quality look and at the same time works very well from the shelf. In addition to the overall brand and packaging relaunch, we also carried out an animal shoot to create an individual image concept. We show an active outdoor situation for the dog products and a cozy indoor feeling for the cats.
Source:
