11/23/2020

Back to the future

In the latest issue of creativ verpacken, our Managing Director Nadine talks about how we took the traditional German brand “Sans Soucis”, with its 80 years of care expertise, into the future. You will find out how we defined the relevant core brand values and the strategic approach in order to then implement these in the new packaging design. This also included the development of a new word/image brand and a new slogan. The repositioning of “Sans Soucis” retained the existing values of the brand character and yet modernized them in a targeted manner. In this way, we have created a contemporary and memorable further development of the brand. You can read all about our approach and implementation in the November issue of creativ verpacken! And you can get an insight into our work here: https://khdesign.de/arbeiten/sans-soucis

Also of interest

All news
news / 11/21/2024

Looking to the future: Management changes at echd

Since November, there has been a change in the management at echd: Max and Lisa Wenzel have both decided to take a new direction and step down from the management of the agency. We would like to thank them both for seven years of passion, creativity and strategic development that have made echd what it is today.

Our success story will continue - with Nadine Hartmann, who will continue to lead the agency as Managing Director, and Paul Valentiner, who has been part of the management team since July 2024. Together, they have ambitious plans for the future:
➡ Expanding our offering beyond packaging
➡ The expansion of our “Future Media” department

We are particularly proud of what we have achieved together recently, such as the realignment of Dentinox, the modernization of the Chantré brand and our success at the German Design Award.

One thing remains clear to us: change is an opportunity to continue to grow. We look forward to writing the next chapters together with you and our great customers!

Learn more
news / 5/21/2024

The new softness

In the current issue 3/2024 of creativ verpacken, our Creative Director Paul talks not only of our work for the relaunch of the Chantré brandy, but also introduces the new cream liqueur, Chantré Crème, which appeals to a younger and particularly female target group.

You can find the whole article here

Learn more