9/30/2020

A new Look!

As part of a relaunch, we have given the special SyNeo 5 antiperspirant with 5-day effect a new clean and modern look that perfectly showcases this innovative product and its long-term effect. Since 1995, Thomas Brunner Hygiene GmbH has been developing highly effective yet skin-friendly antiperspirants for which we have also developed a new communication concept in addition to the new packaging design. The new claim “Five days worry-free” emphasizes the reliable effect of the product and at the same time states its unbeatable USP. The front pages, which have now been reduced to the essentials, not only ensure a tidy, clear look, but also a greatly improved hierarchy of information. The men's range with a black lid and darker color scheme is now easier to distinguish from the unisex products and the product-defining number “5” is even more prominent. This ensures a target group-oriented approach and the clear recognition value of the products.

Vorher/Nachher-Vergleich

Also of interest

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German Design Award - echd - Chantré news / 2/12/2025

echd wins the German Design Award

We are absolutely thrilled! With the relaunch of Chantré Weinbrand and the launch of Chantré Crème, we were honored at this year's German Design Awards in the category Excellent Communications Design - Packaging.

Three years ago, we were entrusted with the reworking of the classic brandy while at the same time designing the new product Chantré Crème - a new product aimed primarily at a younger and predominantly female target group.

When relaunching Chantré brandy, it was important for us to retain the existing core brand values while integrating its USP - the soft taste - into the design. We achieved this with a new label form, a gentle logo optimization and a warm cream tone in the label. A total of 4,300 entries from 59 countries were submitted for this year's German Design Award.

We dedicate this award to our recently deceased colleague Noam Katz. He accompanied this project in the Print Production department for many years and, with his 100% accuracy and expertise, ensured that the realization worked out so beautifully. Thank you Noam 🩵

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news / 5/21/2024

The new softness

In the current issue 3/2024 of creativ verpacken, our Creative Director Paul talks not only of our work for the relaunch of the Chantré brandy, but also introduces the new cream liqueur, Chantré Crème, which appeals to a younger and particularly female target group.

You can find the whole article here

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